eFreshTrack, the most complete fresh produce sales, marketing and service solution.


FreshXperts and Soleran

eFreshTrack is a joint venture between FreshXperts, a consortium of fresh industry consultants and Soleran, a leading provider of hosted CRM solutions through their eAppTrack product. The marriage of our experience and skills delivers a high-performing, customized solution to the perishable food industry.

The FreshXperts consulting team continues to form strategic alliances with other vendors and industry groups which bring additional value and functionality to the eFreshTrack product.

Our Mission
We want to enable growers, shippers and distributors to build profitable, long-term relationships with their customers.

Our Vision
eFreshTrack strives to be the premiere provider of CRM solutions to the perishable food industry.

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